What are Cookies and why are they used?
Cookies are small text files that are placed on your computer when you visit a website. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
Cookies were designed to remember things that an internet user has done on that website in the past, which can include putting products in their basket, logging in, or clicking on links.
Cookies are not dangerous. They are not computer programs and cannot be used to circulate viruses.
This information about how customers use the website is used in many ways:
:: To find out what the website doesn't do well and make improvements to it in future
:: To keep a record of the products you've put in your shopping basket for next time you visit
:: To make personalised product recommendations, based upon your previous times you've shopped on the website
:: To remember your preferences
:: Allow you to share pages with social networks like Facebook
:: Make sure advertising on other websites is relevant to you
:: And many other things too
What the new regulation says about Cookies?
Within the new EU and UK ruling, there is a requirement to obtain consent for Cookies or similar technologies.
The rules in this area are designed to protect the privacy of internet users. They are intended to prevent information being stored on people’s computers, and used to recognise them, without their knowledge or agreement.
Types of Cookies
Session (or Transient) Cookies
Session cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.
Persistent (or Permanent) Cookies
Persistent cookies that are stored on the user's computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how the well the website works and where it can be improved.
Other cookies (Google Analytics)
We use this to monitor site performance, sales and how the site is being used in order to constantly provide the best experience to our customers. The data being passed is anonymous. More information can be found at http://www.google.com/intl/en/policies/privacy/
Advertising And Remarketing Cookies
You can set preferences for how Google advertises to you using the Google Ad Preferences page, or visiting DoubleCick opt-out page or the Network Advertising Initiative opt-out page. If you want to, you can also opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
Sharing with social networks
If you use the buttons that allow you to share products and content with your friends via social networks like twitter and Facebook, these companies may set a cookie on your computer memory. Find out more about these here: